We hope that customer will buy lots and lots of the product and we hope to reap huge profits as a reward. I am personally a big believer in hoping for the best but as we’ve been taught, we should also add preparation to out toolkit.
A positive attitude goes a long way but should be accompanied by a systematic approach to convert those great ideas into marketable products and services. One approach that NPDPs and PEMs can use to transform creative ideas into tangible goods is Integrated Product Development (IPD). History of IPD IPD is a waterfall process based on cross-functional, multi-disciplinary approach to product development. In fact, “ integrated” means just that – an integrated team and an integrated life cycle perspective of the development program.